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Thursday, Jul 31st
8:45 AM - 9:45 AM
Oceana’s Voyage: A Case Study of a Journey Through New Channels to Improved Donor Retention and Value
Location: Chesapeake G,H
Eliza Slone
– MKDM
Henry Decker
– M+R
Genevieve Questell
– Oceana
Retention
Sponsored By
Thursday, Jul 31st
11:35 AM - 12:35 PM
Package Assignment Modeling: A Secret to Fundraising Efficiency
Location: Chesapeake G,H
Jamie Natelson
– Moore
Alex Campbell
– Moore
Haley Schulman
– Alzheimer's Association
Retention
Sponsored By
Thursday, Jul 31st
2:30 PM - 3:30 PM
Boosting Lifetime Value and Retention: Using Advanced Listening Techniques to Build Even Deeper Relationships With Donors
Location: Chesapeake G,H
Alia McKee
– Sea Change Strategies
Cathy Finney
– ABD Direct
Megan Den Herder, MS Nonprofit Management
– Coral Gardeners
Retention
Sponsored By
Thursday, Jul 31st
4:10 PM - 5:10 PM
Grow Your Gains: Keys to Retaining a Typical 1-and-Done Donor
Location: Chesapeake G,H
Sean Wagman
– Lautman Maska Neill and Company
Lori Held
– National Park Foundation
Retention
Sponsored By
Friday, Aug 1st
8:00 AM - 9:00 AM
Get to Know Your Donors: Develop Profiles That Build Engagement and Inspire Support
Location: Chesapeake G,H
Menaka Chandurkar
– Big Duck
Mica Bevington
– BRAC USA
Retention
Friday, Aug 1st
9:10 AM - 10:10 AM
Breaking Up is Hard to Do: Re-Imagining Re-Engagement
Location: Chesapeake G,H
Zoe Clarke
– Mal Warwick Donordigital
Beth Hallowell
– American Friends Service Committee
Retention
Friday, Aug 1st
11:30 AM - 12:30 PM
Empowered Donors, Stronger Communities: Transforming Your Fundraising Approach
Location: Chesapeake G,H
Woodrow Rosenbaum
– GivingTuesday
Shanna Birky
– GoFundMe and GoFundMe Pro
Retention