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2025 Bridge Conference Track Descriptions

Full participation in the 2024 Bridge to Integrated Marketing & Fundraising Conference qualified for 14.75 points in Category 1.B - Education on the CFRE International application for initial certification and/or recertification.

For 2025 sessions, certification is still pending approval, with final confirmation expected approximately one month prior to the conference, as we have not yet received CFRE approval for this year’s program.

 

Acquisition (Thursday & Friday)

Reports continue to indicate a decline in charitable households, making it a priority to stand out and secure the limited attention and funds from new donors. This track looks at the innovative ways that we can be successful in this challenging landscape. Is it through leveraging new communication channels, crafting compelling calls to action, or adopting innovative approaches to donor engagement? This track is designed to equip you with the strategies needed to excel in your next acquisition campaign.

Advanced Executive Track (Thursday & Friday)

This track is for those in fundraising with ten or more years of experience. As a leader, are you following your organization’s strategic plan? Are you keeping up with the best practices to ensure the sustainability of your organization? How do you navigate privacy regulations? What tools are being used to build the culture in vital growing organizations? Attend the Advanced Executive Track sessions and get the answers you need and more!

BridgeTECH (Thursday & Friday)

Technology is constantly innovating: Providing new opportunities to create unity in our data and in our communities. But, it takes a strong vision to move forward in this ever changing landscape. Bridge Tech sessions are focussed on providing the tools and knowledge enabling your organization to advance with confidence.

DAF's, Matches, Monthly, and More (Thursday & Friday)

DAFs, Matches, and Monthly Giving are all critical tools for success. This track offers insights and case studies from organizations that have harnessed purpose-driven leadership to achieve remarkable results. With a blend of big-picture strategy and actionable tactics, it showcases the power of unity, vision, and innovation in driving impact.

Igniting High-Value Giving (Thursday & Friday)

Major donors play a pivotal role in fueling the future of philanthropy, but earning and sustaining their trust requires strategy, innovation, and a shared vision for impact. In this track, we explore cutting-edge approaches to high-value donor engagement—rethinking donor journeys, leveraging subscription-based giving, and scaling major donor relationships without losing authenticity. Through a lens of unity, vision, and innovation, these sessions will equip you with the strategies to cultivate deep, lasting partnerships that drive transformational giving and long-term impact.

Main Stage (Thursday & Friday)

Some workshops are simply too phenomenal to be confined. Welcome to the Main Stage, where big ideas take center stage in a grand space. If you're undecided on which session to attend, rest assured that the Main Stage promises unforgettable presenters and content. With ample seating and an abundance of actionable takeaways, it's an experience not to be missed.

New Tools & Strategies (Thursday & Friday)

We are constantly seeking innovative tools and techniques that will enable our purpose driven efforts to thrive. This track is dedicated to exploring new strategies, tactics, and tools that are propelling our industry forward! Attendees will benefit from the invaluable insights of presenters who are at the forefront of industry advancements.


Nuts & Bolts Tactics (Thursday & Friday)

It is one thing to have theoretical knowledge of how things work, but it is the practical 'nuts and bolts' knowledge that lets you implement for success. Through expert-led discussions, attendees will gain the tools and insights needed to turn inspiration into action—igniting lasting connections, sustainable growth, and transformative results.


Retention (Thursday & Friday)

Donor retention is vital for fundraising success, yet keeping supporters engaged remains a challenge. Together we will explore innovative strategies to build lasting donor relationships, increase lifetime value, and reduce churn. Attendees will gain insights into re-engagement tactics, the power of donor profiling, and how to transform fundraising approaches to foster stronger communities.

Storytelling & Branding (Thursday & Friday)

Effective branding and storytelling are the heart of nonprofit success, shaping how organizations connect with donors, inspire action, and drive impact. This track will explore innovative approaches to narrative strategy, donor engagement, and fundraising brand development. Whether you're looking to refine your brand, create powerful donor connections, or elevate your content strategy, this track will equip you with the insights and strategies to make your nonprofit’s story truly stand out.

Securing the Future of Philanthropy (Thursday and Friday)

With the largest intergenerational wealth transfer in history underway, nonprofits must evolve their strategies to engage donors across all life stages. This track explores how to bridge the gap between generations—leveraging insights to connect with social donors, crafting multi-department collaborations for planned giving, and using innovative storytelling to inspire legacy contributions. Expert-led sessions will provide data-backed strategies to engage donors from Zoomers to Boomers, highlight shifts in philanthropic behavior, and offer actionable steps to future-proof your fundraising efforts. Whether you're looking to maximize engagement, secure transformational gifts, or adapt to the evolving donor landscape, this track will equip you with the tools to build lasting impact across generations.

United in Purpose: Advancing Opportunity (Thursday & Friday)

We know that our purpose driven work is strongest when it is informed by diverse experiences and knowledge. This is reflected in the content that we create and share out in the world and in the environments that we create internally for our staff. Join us to explore real-life examples and practical strategies for cultivating an inclusive atmosphere where everyone feels valued, respected, and empowered to achieve their utmost potential.