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Opening Keynote at Faith & Fundraising Forum

Influencing Modern Donors: Building Connections in the Age of Memes, GIFs, and Selfies

Ever feel like you're speaking a different language than potential donors? As the world changes, it's never been so difficult to keep up with the things your audience cares about, pays attention to, and the voices that influence them. As we seek to capture attention and build connections, we need to begin by understanding these changes. We need to meet them on their platforms, tailor our strategy to their perspectives, and ensure our messages are relevant to them.

In this fun and engaging session, Steve Lerch, a former Google executive, will share stories of pop culture, viral memes, and world-class marketing. Using outside-the-box examples to help us understand evolving behaviors, craft relevant messages, and take advantage of the digital world.

This presentation is a must-attend for anyone looking to better understand, connect with, and ultimately influence today's ever-evolving donors.