Vice President, Individual Giving Reading Is Fundamental (RIF)
Landing a spot in an email carrier’s automatic junk folder is a fundraiser’s nightmare. Join us for a front-row seat to Reading Is Fundamental’s experience in Gmail’s junk folder. Take a look at what data was used to discover the deliverability problem, the negative impact on revenue, and marketing efforts. You’ll explore how to implement an interdepartmental AND interagency reputation rebuilding strategy to regain trust with email service providers across the board, reactivate their email file with engaging email content, and find the inbox again, stronger than before!
Learning Objectives:
Get key stakeholders at your organization to take deliverability and digital reputation seriously
Develop and implement a complicated, segmented email strategy designed to increase digital reputation and keep you out of the junk folder
Get ideas for evergreen email engagement content that will increase opens and clicks to help build (or rebuild) your organization’s email reputation
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