Revolutionizing Your Fundraising Through Donation Page Optimizations

Begin your day with the final (but often forgotten) step of the donor experience: the donation page. While you work diligently to ensure your emails, texts, and ads are designed to engage and earn clicks, a neglected donation page can mean potential donors click away, leaving revenue for your organization on the table.

Don’t worry — we have solutions! Bring your coffee with you to explore all the options you can offer donors for making their gifts (including cutting-edge payment types like donor-advised funds and cryptocurrency) to ensure you capture as many gifts as possible. You’ll discover ways to build trust with your audience, from including charity rating icons to impact language showing your audience that your organization is the right place to give to. We’ll share with you success stories of adjusting ask amounts to increase your average gift, leveraging different payment methods to appeal to high-value donors, optimizing for mobile, and more.

You’ll walk away with knowledge of emerging trends that you can use to optimize your donation pages.