Director, Digital Solutions The Order of Friars Minor of the Province of the Most Holy Name
Grab breakfast and join us for this palat-pleaseing session, where we’ll digest for you key learnings and takeaways from the Children’s Aid Foundation’s latest lead generation e-cookbook campaign, A Safe Plate: Recipes and Stories of Young People from Child Welfare.
Launched in November 2023 and continuing as an evergreen product, this campaign catapulted the Foundation’s holiday campaign into new heights through its ability to tell a story, acquire new leads ahead of the best time of the year to facilitate conversion and put the Foundation’s brand front-and-centre for supporters. A Safe Plate was not just a way for supporters to gain access to new recipes; it offered them a chance to connect to the cause in a deeper way through nine youth from child welfare.
You’ll discover yummy treats to take home with you through the campaign’s strategy, creative and results - as well as key learnings for your organization to implement when creating lead generation campaigns.
Learning Objectives:
Create, produce and market a product that is enticing for leads to an organization by developing storytelling products that have widespread appeal for many different niches
Optimize your lead generation programs for donor conversion at the point of entry and up to twelve months after the lead has entered the CRM.
Use integrated, omni-channel marketing to build a funnel that will improve your fundraising throughout the calendar year.
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