Associate Director of Individual Giving Adler Planetarium
Think celebrity influencers are only for huge, multimillion-dollar companies? Think again! They can make a big difference for your nonprofit too, helping you reach more people and boost your fundraising success.
Come dive with us into how Chicago’s Adler Planetarium partnered with beloved former WGN-Chicago meteorologist Tom Skilling to launch a small-dollar fundraising campaign around its annual major donor fundraising gala that energized its supporters and ultimately exceeded its goals.
You’ll see how industry innovators are harnessing the credibility and popularity of celebrity influencers to build meaningful connections with supporters and inspire generosity in the years to come.
Learning Objectives:
Identify the right celebrity influencer fit for your organization
Build a strong partnership with your influencer to ensure your campaign goes smoothly
Create a fundraising campaign that feels authentic to both your influencer and your organization
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