Why You Should Diversify Your Digital Revenue Portfolio Immediately

Don’t miss this exciting interactive session where you’ll walk away with tangible take-home actions for your digital program.

We spend lots of time worrying about the diversity of our retirement portfolio, but not as much about the diversity of our growing digital revenue portfolio. This session will shine a spotlight on a strategic issue facing many organizations.

As our digital revenue continues to grow as an important part of our overall fundraising, we need to take a look at balancing our sources of digital revenue. Many organizations overrely on a single digital revenue channel such as email or organic search, which makes them vulnerable to technological shifts.

Take, for example, the new email deliverability standards being imposed by Gmail, or the change in iPhone’s permissions that impacted Meta ads, or the changes that will occur between writing this proposal and the time you’re sitting in the session with us.

A few things are certain about digital fundraising: 1) technology will continue to change rapidly, 2) digital revenues will continue to rise, and 3) a well-balanced digital revenue portfolio is the safest long-term strategy.