Campaigns That Captivate: New and Improved Strategies From Experts Who Are Boosting Engagement, Driving Nonprofit Growth, and Increasing Donor Retention and Acquisition
Audience: Practitioner: Been around - looking to spark new ideas
President & CEO Boys & Girls Clubs of Greater Salt Lake
Presentation Summary: In today’s fast-paced, ever-evolving nonprofit sector, traditional campaign methods are no longer enough. Nonprofits need fresh, data-driven approaches to not only meet their goals but to exceed them—engaging donors in meaningful, lasting ways while driving sustainable growth. Amanda Ree Gardner, CEO of Boys & Girls Clubs of Greater Salt Lake, is at the forefront of this transformation, having led highly successful, innovative campaigns that have redefined donor engagement, community involvement, and fundraising outcomes.
Joined by seasoned fundraising and nonprofit industry expert, Chris Fink, Chief Operating Officer of Arreva, this session will dive deep into the latest, cutting-edge strategies for campaign management that your organization can implement to rise above the noise and thrive in a competitive environment. Amanda will share how her team has harnessed the power of emerging technologies, creative marketing, and data intelligence to create campaigns that resonate, inspire action, and deliver measurable results.
Attendees will walk away with actionable insights and advanced tactics that can be applied immediately to elevate their next campaign. This isn’t just about fundraising—it’s about redefining how nonprofits engage their supporters, maximize resources, and create lasting impact.
Learning Objectives:
To leverage the latest digital tools and behavioral data to attract new donors while retaining and deepening relationships with current supporters while also overcoming common challenges such as donor fatigue, limited resources, and the shifting priorities of younger generations of donors.
How to use predictive analytics, segmentation, and real-time performance tracking to create hyper-targeted campaigns that maximize ROI.
To understand how dynamic, personalized content can engage donors at every stage of their journey, driving both higher participation and increased giving.