As digital technology continues to transform fundraising, how do you move from barely keeping up with the latest technological advances to sustainably managing a product road map that is designed to meet your supporters with the experiences they have come to expect?
You’re part of nonprofit world with stretched resources competing against the world’s largest companies for the same attention from consumers. It’s more important than ever that you build and manage a digital infrastructure that properly supports your fundraising and broader constituent engagement. Join us to discover what Oxfam America and its consultants, Purple Otter, learned on the journey from traditional project management to properly building people, process, and products that meet the moment and leverage AI and the massive opportunities that digital tools and rich data can bring to your fundraising efforts.
We’ll share with you examples of major technology platform migrations, such as moving to Salesforce CRM, as well as how your teams can adopt new approaches to sustainably manage ongoing technology development to improve supporter experiences and fundraising results.
Learning Objectives:
Understand how to approach major digital technology decisions and platform migrations to support fundraising
Implement agile practices in your organization to continuously evolve your digital technology with AI and other advancements to provide next-level donor experiences
Harness stronger approaches to resourcing ongoing digital technology development, including valuable new models of working with external resources such as consultants
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