Data as the New Hub: Modern Approaches to Nonprofit Data Management That Drive Constituent Engagement

Presentation Summary: For years, we’ve thought about nonprofit technology in a “Hub and Spoke” model, with the CRM serving as the “Hub.” Organizations continue to adopt new point solutions (“Spokes”) to help fulfill their missions, crowdfund events, manage fundraising campaigns, and engage with constituents through various channels. As data proliferates, how does an organization wrangle, store, learn from, and activate it without being overwhelmed?
Data should be considered the new “Hub.” We are at an inflection point in technology, where modern data storage and management can be combined with data analysis and automation to achieve a more comprehensive understanding of constituent behaviors and plan more comprehensive journeys through targeted engagement.

In this session, speakers will discuss practical approaches to modern data management in a “Hub” model, including the benefits of data platforms, storage options, machine learning, and tools available to analyze and activate marketing efforts for better fundraising outcomes. We’ll also share steps for assessing organizational readiness through lessons learned and client examples.