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Ignited by Purpose Vision Innovation Unity Lab

Strengthen Your Sustainer Program Lifecycle: Strategies to Increase Loyalty and Reduce Churn

Audience: Practitioner: Been around - looking to spark new ideas

Friday, August 1, 2025
8:00 AM - 9:00 AM  
Location: Hall CDE | Solution Showcase Lab 1

Sponsored By 
Sustainer relationships are critical to your nonprofit organization’s long-term financial health and mission success. Building successful sustainer programs provides a predictable revenue stream and creates an opportunity to cultivate deeper donor engagement, leading to higher lifetime value. However, many organizations miss key opportunities by not prioritizing retention efforts, which can significantly reduce costs and extend the longevity of these programs.

Come explore strategies to minimize donor attrition and optimize the performance of your sustainer programs Additionally, we’ll examine with you how predictive machine learning models can help identify at-risk donors and review how failed payment recovery solutions mitigate the negative impact of involuntary churn, a common issue in the nonprofit space.

Learning Objectives:

  • Understand key strategies to enhance the effectiveness and value of sustainer programs
  • Employ machine learning to identify at-risk donors, reduce attrition, and improve donor upgrade campaigns while minimizing costs
  • Explore methods and techniques to reduce involuntary churn while maintaining a positive brand experience and ensuring sustained donor contributions