With 1 in 5 U.S. adults self-identifying as social donors and 37% giving more despite economic pressures, understanding their preferences and tailoring your approach is more important than ever.
Start your day with us and explore the growing importance of personalized giving experiences, the role of inclusive campaigns, and how donor preferences can shape your engagement strategy. Discover how your organization can stand out to social donors with powerful opportunities to attract, engage, and retain social donors through events, auctions, giving days, and peer-to-peer fundraising.
Drawing from the latest Giving Experience Study, you’ll walk away understanding key insights into the differences in how donors of various generations, backgrounds, and demographics discover social giving opportunities and what motivates them to give.
Learning Objectives:
Recognize how social donors say they find and engage with social giving opportunities, and what motivates them to give again
Tailor your approach for maximum impact based on the expectations of social donors from various backgrounds
Explore actionable strategies for attracting, engaging, and retaining social donors through flexible, inclusive, and personalized giving experiences
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