We ask our brands to do a lot for our organizations: establish our purpose and credibility, build up fundraising, and even gain alignment among our stakeholders. Join us to dive into fundraising brands, credibility brands, and how to blend the two, as well as how to know the best approach for your organization.
Academic research shows that nonprofits with strong fundraising brands grow revenue and have more impact than those that don’t. But we’re going beyond the academic to engage in the real talk of building a brand that communicates value, shares the dent you aim to make in the universe, and clearly shows the part a donor can play.
Learning Objectives:
Create a strong fundraising brand that drives revenue growth and increases organizational impact
Build a brand that communicates value, shares your organization’s impact, and clearly shows the donor’s role
Draw on critical thinking about fundraising brands, credibility brands, and how to approach or blend the two within your organization
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