What do your audiences age 50+ have in common with your younger potential donors? Both watch television, whether standard or streaming channels.
So whether you are looking at direct response TV (DRTV), CTV, or digital placements, join us as we help you move beyond the fear of costs to discover an efficient way of raising all fundraising boats. We’ll discuss what’s involved in creating compelling video creative, measuring its engagement, optimizing audiences and placement, and how to get started on your budget and performance metrics.
You’ll see how Make-A-Wish and other nonprofits have made video advertising successful.
Learning Objectives:
Understand the impact of video advertising across different age groups
Develop skills in creating and measuring effective video content
Implement cost-effective video advertising strategies
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