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Package Assignment Modeling: A Secret to Fundraising Efficiency

Audience: Practitioner: Been around - looking to spark new ideas

Thursday, July 31, 2025
11:35 AM - 12:35 PM  
Location: Chesapeake G,H

Sponsored By 
Is your nonprofit ready to elevate its fundraising game? Package assignment modeling is a powerful tool that can help you boost donor engagement while cutting costs. You’ll learn how to reduce reliance on high-priced premium packages by strategically matching donors with the right offers. We’ll share with you actionable insights and real-world success stories, including how one nonprofit saw over 50% of high-cost donors respond just as well to a lower-cost
package.

Whether you’ve already moved away from expensive premiums or are looking for fresh ways to optimize your campaigns, this session will reveal untapped potential in your current strategy.

Don’t miss out on this opportunity to learn how package assignment modeling can drive meaningful impact for your nonprofit!

Learning Objectives:

  • Describe the top three scenarios where offer assignment modeling can transform your fundraising
  • Determine which donors will respond just as well or better to lower-cost packages
  • Refine your offer strategy to maximize efficiency and results