Too often, major donors are pulled out of direct response streams entirely in favor of highly personalized outreach. But direct response and major giving efforts don’t have to live in separate silos. In fact, when coordinated thoughtfully, they can work hand-in-hand to deepen engagement and deliver consistent, targeted messaging without losing the personal touch.
This session explores how real-world organizations align direct response, midlevel, and major donor strategies to create an integrated donor experience. Learn how to adapt high-performing fundraising assets, collaborate across teams, and use hybrid approaches that give gift officers tools they can personalize while reinforcing the broader campaign message.
If you’re ready to build bridges between direct response and major giving teams, this session offers practical ideas to strengthen donor relationships across the pipeline.
Learning Objectives:
Use successful fundraising assets for both midlevel and major donor campaigns
Explore examples of successful midlevel and major donor package formats
Work with your agency to create hybrid assets and campaigns that gift officers can personalize
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