Influencers x Precision Data: How Evergreen Collaborative Thrived Online in 2024

Growing audiences to expand impact is always top-of-mind for nonprofits. But reaching the right people and cultivating them properly is not easy.

Representatives of Evergreen Collaborative, Engaging Networks, and Good Influence will come together to discuss the numerous insights and benefits of leveraging influencer content when building and engaging new audience segments. Panelists will walk attendees through a real-life case study in which Evergreen Action leveraged creator voices strategically across social media to mobilize massive grassroots action and drive donor/activist acquisition, then utilized precision data and tools to cultivate the new community for long-term activations and, ultimately, direct issue impact. The major learning that nonprofits will take away? The new digital landscape is the place where Millennial and Gen Z audiences go to for news and insights. By tapping into the voices they trust and the spaces where they spend the most time, nonprofits can foster authentic relationships with audiences and build an active pipeline of engaged support.

Panelists will note statistics and measurable trends throughout the presentation, and audience activities like a Q&A and polling will be featured.