Vice President, Direct Marketing Heifer International
In today’s competitive landscape, nonprofits face donor attrition, rising acquisition costs, and the need to maximize ROI with limited resources. Predictive analytics offers a powerful solution to many of your fundraising challenges by helping you identify high-potential donors, reduce churn, and personalize outreach at scale.
Join us to discover how to integrate predictive analytics into your digital fundraising efforts, starting with small-scale data collection and progressing to actionable insights while tackling critical issues such as: • Declining donor retention rates • Fragmented data hindering personalized engagement • Rising costs of donor acquisition
We’ll show you real-world examples where other nonprofits have successfully used predictive analytics to boost digital donor retention, reduce acquisition costs, and maximize fundraising ROI. You’ll leave with practical knowledge of collecting data, identifying critical metrics, and applying predictive analytics to optimize fundraising campaigns, ultimately driving better results and stronger donor relationships.
This session is ideal for any nonprofit professionals looking to modernize their fundraising approach and maximize their impact using data-driven strategies.
Learning Objectives:
Leverage data collection
Identify critical metrics of success or warning signs
Drive better results and stronger donor relationships