Senior Vice President , Community Engagement & Field Operations Alzheimer's Association
The Alzheimer’s Association (ALZ) runs some of the largest-scale peer-to-peer fundraising programs in the country. In 2024, it reached new records of DAF support by making DAFs a core part of its platform, communications, and overall strategy.
While many once thought of DAF support as coming in the form of a few occasional large gifts, ALZ proves those theories wrong. Join us to discover how the Alzheimer’s Association receives millions in DAF support from thousands of donors, with a median gift size of a few hundred dollars.
You’ll see how the Alzheimer’s Association approached DAF fundraising in a unique way, the potential for DAF giving for your nonprofit in a peer-to-peer setting, and specific tactics the Alzheimer’s Association took to break industry records.
Learning Objectives:
Know how to strategically integrate DAFs into your peer-to-peer fundraising efforts
Incorporate DAFs into your nonprofit’s core fundraising strategies for greater impact
Explore key DAF trends and how they can shape your nonprofit’s fundraising approach
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