Are you looking to increase your response rate and dramatically decrease your cost to acquire a donor? If you answered yes, you won’t want to miss this session where you’ll discover how the American Indian College Fund applied midlevel engagement techniques at the mass market level to drive triple-digit growth in outbound phone reactivation dollars and donors, as well as significant gains in new donor acquisition.
One standout strategy you’ll see involved utilizing peer-to-peer text messaging to target new donors who had received a mail piece. This innovative approach resulted in a 101% increase in response rate and lowered the cost to acquire a donor by $98. Join us to explore how personalized communication, cross-channel outreach, and scalable engagement strategies can help your organization overcome acquisition challenges.
Learning Objectives:
Implement a mass market engagement strategy inspired by midlevel and major donor techniques
Leverage the tactics of combining direct mail with peer-to-peer text messaging to boost new donor acquisition and lapsed donor reactivation, while setting the stage for personal one-on-one interactions throughout the donor jouney
Use data-driven feedback to personalize outreach at scale and improve cost-efficiency
.png)
.jpg "NancyJo Houk photo")
