Director, Individual Giving Friends of the High Line
What does it take to build a membership program that not only lasts but also thrives for 15 years? This session offers a rare, long-view case study of the evolving partnership between Friends of the High Line and MKDM, tracing the launch, growth, and continual refinement of one of New York City’s most iconic nonprofit membership programs.
Whether you’re just beginning to build your program or looking to optimize a mature model, this session delivers insights into every phase of the journey. You’ll explore strategies for converting capital campaign donors into members, retaining and engaging a reliable base, and pivoting effectively through leadership changes and shifting priorities. Attendees will also gain guidance on what metrics matter most and when, and how to navigate investment decisions with internal stakeholders over time.
With lessons drawn from real challenges, strategic pivots, and tested practices, this session walks you through the highs and hurdles of developing a resilient, responsive membership program over the long haul.
Learning Objectives:
Create and manage a membership program that adapts to the evolving needs of staff, members, and the public
Identify key metrics to monitor program health and guide future investment
Utilize strategies for securing leadership and board buy-in as revenue and budgets fluctuate
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