It’s a new look at an old twist. Any fundraiser who breathes air knows matches are a powerful fundraising tool, but are you getting as much out of them as you could?
This session was standing-room only last year, so come early to secure your seat as we share what we have explored, tested, and learned about in the last 12 months around not just optimizing but also maximizing matches.
You’ll discover our latest research results from the U.S. and Canada around donor attitudes and how you can adapt to attract a new generation of donors with different expectations and preferences. We’ll discuss with you the latest learnings from testing matches on the front lines. And you’ll explore how you could position matches more effectively as you seek to go beyond the campaigns to engage more donors, generate more trust, and increase income.
Learning Objectives:
Understand how matched giving campaigns can be optimized and maximized to increase effectiveness and be used as a tool to generate trust
Identify changing audiences and how matches might need to adapt in the future for generational shifts
Think differently about how matches can be used within the fundraising mix for acquisition, conversion, and retention
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