Senior Director, Annual Fund National Park Foundation
How do you keep recently converted prospects who came to your nonprofit through sweepstakes, contests, premium offers, or emergencies engaged and coming back for more?
Join us as we take you through a behind-the-scenes tour with insight into our strategy, what the data shows, and how we continue to grow campaigns like these. You will hear firsthand how we used a sweepstakes offer to get 20,000 new donors. We’ll share with you the communication plan we built to keep these names engaged, and most importantly, to turn them into repeat donors.
You will also learn some best practices from our other clients as to how they’ve kept these donors engaged between emergencies.
Learning Objectives:
Discover what drives the types of donors who respond to special campaigns (sweepstakes, contests, premiums, emergencies, etc.) and how to get them to give again
Build a communication plan that keeps these donors engaged
Employ tips and tricks to engage any kind of one-and-done donor
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