President & Chief Executive Officer Hope Rises International (formerly American Leprosy Mission)
In this fun and interactive session, you will explore the intersection of branding and fundraising. We’ll start by breaking down key concepts like brand, branding, marketing, culture, and the role each plays in nonprofit success. From there, we’ll dive into how powerful brands create emotional connections, drive recall, and foster recognition with donors.
You’ll be guided to develop fundraising offers that are grounded in your nonprofit’s mission and brand, ensuring alignment with its core values. We’ll have materials for you to continue with this exercise back in your offices. We’ll also explore the balance between brand-focused and direct response fundraising, highlighting how different audience segments engage with nonprofits.
You’ll walk out equipped with the tools you need to define and live by your brand, helping you gain greater traction with donors.
Learning Objectives:
Define and articulate the core elements of your nonprofit’s brand to create stronger emotional connections with donors
Develop fundraising offers that are authentically aligned with your nonprofit’s mission and brand values
Discover how to balance brand-building strategies with direct response fundraising tactics to engage different audience segments effectively
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