Manager, Digital Fundraising Catholic Medical Mission Board
There are almost as many interpretations of lead generation as there are fundraising professionals. How can you achieve common understanding and lead your team to smart investment decisions that do more than just drive petition signatures and email acquisition?
Join us if you’re interested in using data to evaluate your lead-gen options and develop a plan that meets all your organization’s needs simultaneously.
Whether you’re an advocacy group, a membership organization, or a nonprofit that’s simply looking to expand your mission to a broader audience, you’ve probably considered lead gen as part of your strategy. But it’s not as easy as it looks.
You’ll have a front row seat as representatives of Greenpeace and Women for Women International explore 1) when and how lead-gen programs are most effective, 2) which new lead sources are on the rise (and which are on the decline), and 3) how to design a lead program that incorporates organic and paid options while being fully monetizable!
Learning Objectives:
Use key data points to determine when/if you should start a lead-gen program, invest more heavily in your existing program, or disinvest because there are more compelling options
Launch a lead-generation program that not only attracts quality leads but also translates directly to revenue growth
Develop continuous-loop reporting of lead-gen channels and messaging cohorts to ensure you are investing in the most effective channels
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