So, Your Control No Longer Works: Now What?

Picture this: Your direct mail control (one you’ve been relying on for nearly a decade) no longer works. Response rates are dropping, average gift is slipping, and cost to acquire (CTA) is skyrocketing. That was the situation No Kid Hungry faced coming out of the pandemic. To ensure it was bringing in enough valuable supporters to fuel its mission to end childhood hunger in America, we needed to create a new approach. If you’ve been in a similar situation or dread the day you might be, you won’t want to miss this session.

This presentation will guide you through the steps we took to drive sustainable donor growth (and improve CTA by 9% in just a year) for No Kid Hungry by rethinking, testing, and revitalizing strategies. We’ll provide practical advice for you on using results to inform new offers and creative, as well as leveraging data to reengineer acquisition strategies, ensuring long-term success in an ever-changing donor landscape. The best part? You’ll leave with a clear road map for what to do before your acquisition control stops working.