Direct Response, Senior Monthly Giving Specialist Wounded Warrior Project
From the first time a supporter lands on your donation page to the moment they commit to monthly giving and beyond, you have many chances to win donor hearts.
Make this your can’t-miss session of the day and explore how nonprofits can leverage technology to enhance the donor experience and boost sustainer retention. You’ll see how optimized donation forms, personalized engagement strategies, and automated communication tools can make a lasting impression on your supporters, driving loyalty and long-term monthly giving.
Paul Zimmerman from Wounded Warrior Project will share tips from one of the most successful monthly giving programs in the country that will help you bring lapsed donors back and keep them invested in your mission.
Learning Objectives:
Realize why all the magic starts with your donation form and the changes you can make today to convert more donors
Structure a monthly giving program so it’s optimized for success
Use key reactivation principles to retain donors and keep them engaged
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