Boosting Donor Value: Year Two Insights from the JAM Collective on Retention, Stewardship, and Upgrades

If you manage recurring donors, this session is a must.

Acquiring monthly donors is just the beginning — retaining, stewarding, and upgrading them is where long-term value is built. The JAM (Just About Monthlies) Collective brings together nonprofits across North America to tackle this challenge head-on. Now concluding its second year, JAM has compiled powerful insights, tested strategies, and real-world data focused on increasing the value of monthly donors.

From “mystery shopper” audits to innovative donor journey testing, JAM members explored what works and what doesn’t when it comes to deepening engagement and boosting donor lifetime value. This session will showcase the latest recurring giving benchmarks and share tested strategies that improve retention, increase upgrade rates, and enhance donor stewardship.

You’ll hear directly from JAM participants about the practical changes they implemented and the measurable results they achieved. Whether you’re launching a new sustainer program or refining an existing one, you’ll leave with actionable ideas you can apply right away.

This session has been standing-room only for two years running. Get there early!