Wake up and dive into how North Shore Neighbors Say Bienvenidos partnered with Nuevos Vecinos Community & Free Store to harness the power of earned media to drive community change. Through strategic PR efforts, we secured high-profile coverage in The New York Times, Chicago Tribune, Chicago Sun-Times, local TV news, and more, attracting additional volunteers and donors to support our work serving South American migrants in Chicago.
You’ll see the exact steps we took to craft compelling messages, engage the media, and turn grassroots efforts into stories that gained national and local visibility. You’ll leave equipped with practical strategies to tell your own stories, gain valuable press coverage, and expand your reach, ultimately using earned media to inspire change and amplify your mission.
Learning Objectives:
Craft compelling, media-ready narratives using storytelling that resonates with journalists
Build effective media relationships through strategies for identifying the right media contacts, pitching stories effectively, and securing earned media coverage in high-impact outlets
Leverage earned media to drive community change by using press coverage to amplify your organization’s impact and engage new supporters
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