Chief Executive Officer Boys & Girls Club of Newark
You know that in today’s philanthropic landscape, creating a seamless donor journey is key to retention and major gift success. But how do you cross the bridge from annual fund to million-dollar asks? By creating thoughtful, data supported relationship action plans.
Join us as we uncover a powerful three-sentence formula to ask artfully for anything while tuning into donor’s emotions. You’ll explore successful segmentation strategies and discover how to engage your entire team in fostering meaningful connections and experiences, all while being crystal clear and outlining priorities to empower donors with choices that bring them joy in giving — again and again, with larger and larger gifts. You’ll walk away with practical tools to craft donor experiences that deepen loyalty and drive greater giving.
Learning Objectives:
Identify potential major donor prospects in the direct mail file, and the messaging and segmentation strategies for top-of-the-pyramid direct response
Bridge donors to in-person visits, and be clear and confident asking your donors for a major gift
Comprehend the authentic relationship-building actions for major gift success
.png)
