Increasing lifetime value and boosting retention are two major compass points for you as a fundraiser.
But building deep relationships with donors, especially during these fast-moving and chaotic times, requires an essential tool in any fundraiser’s toolkit — listening.
Join us to explore how the Wildlife Conservation Society is taking listening to a new level by launching a donor Insight Panel with the aim of boosting lifetime value, increasing first-year and multi-year donor retention, and learning more about donors’ attitudes and perceptions in the moment to inform ongoing donor solicitation and engagement strategies.
Learning Objectives:
Listen to donors to increase lifetime value, retention, and overall fundraising success
Develop insights from regular and ongoing listening to donors with this level of intention and purpose
Create opportunities and windows to engage with high-value donors about things they care about most, and expand your new listening skills into other areas of your organization, including communications and program development
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.jpeg "Cathy Finney photo")
.jpg "Megan Den Herder, MS Nonprofit Management photo")