Embracing Omnichannel Fundraising

How do you engage donors nationwide with a unified message that cuts through the noise? At Christian Appalachian Project (CAP), the answer is an omnichannel strategy, a coordinated approach that integrates direct mail, email, text, telemarketing, social media, and digital ads into one cohesive donor experience.

In this session, you’ll hear directly from the CAP fundraising team about how it built and scaled a dynamic fundraising program that fuels its mission to “Transform Lives, Build Hope, and Share Christ’s Love Through Service in Appalachia.” Learn how this Kentucky-based nonprofit reaches donors from all angles, nationally and locally, using both in-house efforts and expert consultants, supported by the latest fundraising platforms.

Whether you’re just starting your omnichannel journey or looking to fine-tune your strategy, you’ll walk away with replicable tactics and collaborative insights to grow donor engagement and deliver consistent, mission-driven messaging across every platform.