Ever feel like you're speaking a different language than potential donors? As the world changes, it's never been so difficult to keep up with the things your audience cares about, pays attention to, and the voices that influence them. As we seek to capture attention and build connections, we need to begin by understanding these changes. We need to meet them on their platforms, tailor our strategy to their perspectives, and ensure our messages are relevant to them.
In this fun and engaging session, Steve Lerch, a former Google executive, will share stories of pop culture, viral memes, and world-class marketing. Using outside-the-box examples to help us understand evolving behaviors, craft relevant messages, and take advantage of the digital world.
This presentation is a must-attend for anyone looking to better understand, connect with, and ultimately influence today's ever-evolving donors.
Learning Objectives:
Understand the evolving consumer landscape: Why "different" doesn't mean "worse" when it comes to cultural shifts.
Craft compelling messages: See how brands like Chipotle and United Airlines leverage viral trends for maximum impact.
Utilize free tools for market research: Uncover the secrets hidden in Google search data and advertising trends.
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