Is your direct response program ready to seize the moment when a fundraising opportunity strikes? In this session, you’ll hear from the American Civil Liberties Union (ACLU) on how they proactively optimized their direct response acquisition program to improve efficiency, cost to acquire, and overall file performance before a big moment hit. By having a nimble and thoughtful program in place, they were able to capture the full potential of a surge moment. You’ll learn proven techniques to evaluate and strengthen your own acquisition program, strategically reduce costs without hurting performance, and re-focus resources to drive rapid decision-making. Our goal is to provide attendees with tactics for looking at their program with fresh eyes to improve performance at any time, so they can be ready to maximize their next big fundraising opportunity.
Learning Objectives:
Identify key areas to evaluate and optimize to reduce costs while maintaining or improving performance
Apply proven tactics to refine creative, audience, and process with fresh eyes to maximize their ROI
Develop a proactive strategy to prepare their program for big fundraising moments
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