Every donor deserves to feel the joy of giving. And every organization has the opportunity to create that experience—if we design our systems to honor how generosity actually works. In this keynote, Neurogiving author and behavioral strategist Cherian Koshy shares research-driven insights from his groundbreaking book on the neuroscience of giving, revealing a transformational truth: people are already wired for generosity. Our job is not to convince them to care, but to remove the friction that blocks their instinct to act. Attendees will explore how today’s most innovative teams are using technology not to push donors harder, but to build trust, surface relevance, and reinforce donor identity. This session goes beyond buzzwords to show how behavioral science and technology strategy can work together to reduce donor fatigue, increase repeat giving, and make generosity feel effortless—even in a distracted, data-saturated world. This isn’t about tactics. It’s about alignment. When we use technology to create brain-friendly, emotionally resonant donor experiences, giving becomes not just an outcome—but a reflection of who the donor already believes they are.
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