Lauran McHaffie (she/her/hers)

Client Partnership, Business Development
WG Content

Lauran McHaffie brings the unique perspective of blending marketing, non-profit, healthcare and philanthropy experiences to navigate the complicated world of messaging. Before joining the content marketing agency WG Content, Lauran exceeded fundraising goals using integrated communication channels and creative soliciting strategies for annual giving. In her work at WG Content, she continues using and developing content to advocate, motivate and move audiences.

Disclosure information not submitted.

Presentation(s):

• Winning Donor Hearts With Smart Segmentation and Storytelling

  Friday, August 1, 2025
  9:10 AM - 10:10 AM