Barbara A. Johnson

Senior Vice President, Client Services
MarkeTeam

With over 35 years of experience in marketing and direct response, Barbara specializes in bringing a omni-channel marketing approaches to traditional fundraising campaigns. She began her career in advertising as a media planner/buyer and from the beginning used a different lens to direct response. She has been integral in creating and establishing innovative omni-channel solutions to maximize nonprofits’ retention, net revenue, and brand awareness. Barbara has over 17 years of digital experience in the fundraising sector. Barbara has established and managed comprehensive direct response programs for many nonprofits in various sectors.

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Presentation(s):

• Omni Channel Approach to Grow Sustainers

  Thursday, July 31, 2025
  8:45 AM - 9:45 AM