Associate Director, Sustainer Retention
International Rescue Committee
Hank Walter leads sustainer retention at the International Rescue Committee, where he manages an omnichannel program to engage and retain recurring donors. He is dedicated to combatting donor attrition, sowing donor trust, and maximizing donor lifetime value. With 10 years of experience in fundraising and online organizing, Hank has led digital strategies specializing in rapid response fundraising for U.S. congressional campaigns, natural disasters, and global conflicts like those in Gaza, Ukraine, and Afghanistan. While he is especially passionate about email marketing, he specializes in direct response for sustainers across both online and offline channels, including direct mail, telemarketing, and SMS messaging. Blending creativity with analytics-based strategies, Hank is skilled in platform migrations, creative testing, and building reporting systems that inform marketing strategies to be client-centered and data-driven.
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Sustaining Impact: Building and Nurturing a Robust Monthly Giving Program Through Digital Channels
Thursday, July 31, 2025
8:45 AM - 9:45 AM