Sarah Friedman

Digital Advertising Manager
National Audubon Society

Sarah Friedman is the Digital Advertising and Engagement Manager for the National Audubon Society, an environmental nonprofit focused on protecting birds and the places they need. She uses digital ads to achieve key organizational goals from diversifying Audubon's membership to executing digital tactics for state and federal campaigns. She also works with Audubon's c4 partner, the Audubon Action Fund, to attract new advocates and implement campaign tactics. Prior to this role, Sarah spent six years as a Program Manager growing Audubon's climate program. As the third member of this new strategy, she led measurement, evaluation, and learning for the program and managed major projects like Audubon's 2019 climate report, Survival by Degrees.

Disclosure information not submitted.

Presentation(s):

• Lead, Follow, Get Out of the Way: Data-Driven Lead Generation Strategies to Scale Digital Growth

  Thursday, July 31, 2025
  2:30 PM - 3:30 PM