Mary Wellen, CFRE

Associate Director, Direct Response
Wildlife Conservation Society

Mary is the Associate Director, Direct Response for Wildlife Conservation Society (WCS), a global organization dedicated to protecting wildlife and wild places. In her role, Mary oversees digital fundraising and donor retention and upgrades. Prior to WCS, she ran direct response fundraising at World Animal Protection. She has 15 years’ experience in both fundraising and digital marketing and came from a publishing background. Mary is married with three kids and enjoys leading a family ministry at her local church, reading, and running.

Disclosure information not submitted.

Presentation(s):

• Lead, Follow, Get Out of the Way: Data-Driven Lead Generation Strategies to Scale Digital Growth

  Thursday, July 31, 2025
  2:30 PM - 3:30 PM