Vice President, Communications American Jewish University
Have you experienced a disconnect between the vision of what your tech stack was supposed to accomplish and what your team is experiencing?
Join us as we explore with you how a national organization whose mission spans the Western hemisphere is increasing donor acquisition and retention, and average donation size, through transforming its member experience.
In this highly interactive session, we will walk you through an exercise to help you identify where the gaps exist between who you say you are as an organization, how that shows up for your staff and volunteers, and how that is experienced by your donors and constituents.
Getting this right will not only create a culture of belonging, but it will also accelerate your technology projects, because you’ll have a clear vision and internal alignment on your goals and desired outcomes. You’ll also be able to apply this alignment to your organization’s tech stack so that you can say yes to the right opportunities and possibilities.
Learning Objectives:
Understand your brand leadership vs. your brand expression, why it’s important in engaging your donors, and how to leverage it
Identify potential gaps in your desired experience for yourself, your staff, you’re your volunteers
Spot potential gaps in service to your constituents
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