Channeling Success: Revamping Your Advertising Playbook

In today’s fast-evolving digital landscape, relying solely on traditional search and social media channels can limit your organization’s growth. Let’s face it, we’re all experiencing a bit of Facebook fatigue!

Equip yourself with innovative strategies to diversify your digital advertising plans, enhance outreach to targeted donor audiences, and unlock new revenue streams. You’ll explore exciting channels beyond the usual suspects see real-world examples of successful creative placements and performance metrics for inspiration. Discover which channels align with your goals and budget so you can unlock new opportunities for engagement and fundraising for your organization.

Through an in-depth look at how Boys & Girls Clubs of America took its advertising efforts to the next level, you’ll discover actionable strategies for working with marketing, development, and corporate relations teams to create cohesive campaigns that boost brand visibility and drive fundraising growth.