Senior Manager, Direct Response Fundraising Oceana
Join us to see how far out to sea you can venture to improve donor value and retention.
Using this 18-month case study, we’ll share with you the tale of a journey by Oceana to improve its donor value and retention by exploring new channels and routes for reaching its supporters.
Since its founding in 2001, Oceana has been a digital native organization, primarily using email and digital tools to grow and maintain its base of supporters. However, as donors became increasingly difficult to reach by email and as email response rates declined, Oceana went in search of new passages to direct response success. In late 2023, the organization made an unusually brave commitment, backed by meaningful investment and significant testing of direct mail, texting, telemarketing, and more, to reconnect with its supporters.
But any explorer knows that charting a new course is never easy. So, before you venture onto the high seas, be sure to check out our discoveries along the way, tales of the stormy seas we encountered, and where we are on our journey to a new land of fully integrated, multi-channel fundraising.
Join us to learn how you can encourage your organization to venture forth and the rewards that can lie ahead.
Learning Objectives:
Communicate with your leadership to secure new investments to test new approaches
Make the most of your testing opportunities and learn as much as possible by moving quickly, rebalancing investments, and understanding your data
Measure your progress in meaningful ways that will help guide future investment
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