Donor response rates are dropping, and acquisition can’t keep pace. In today’s mass marketing environment, the challenge of acquiring, converting, and retaining donors is more complex than ever. Rising costs in paper, printing, premiums, and postage are only part of the problem. To remain sustainable, fundraisers must also rethink how to optimize channels and uncover new opportunities for engagement.
In this practical panel session, you’ll hear from organizations of different sizes and missions as they share how they’re navigating acquisition, reactivation, and conversion in an evolving landscape. Learn how they’re using a mix of traditional and digital strategies, revisiting lapsed files, and identifying mission-aligned prospects to stay ahead of the curve and ahead of the budget.
Learning Objectives:
Understand the current philosophy related to acquisition with informal benchmarks
Get ideas for leveraging multiple channels like digital advertising and email to support traditional acquisition
Learn techniques to uncover lapsed or deeply lapsed names with reengagement potential
Explore approaches to identifying other mission-based engagers for donor conversion
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