Senior Director, Annual Giving Dana-Farber Cancer Institute & The Jimmy Fund, Division of Philanthropy
So much AI focus is on generative AI and its power to create new writing and images. But better direct marketing starts with better audiences, which AI has been helping deliver for years. Join us for an exploration of how these models work, the value of both familiar and new data points, and how nonprofits are finding success putting AI-powered audiences into practice for donor acquisition and ongoing journeys.
Learning Objectives:
Understand how AI enhances audience targeting, with a focus on donor acquisition and engagement.
Identify valuable data sources, both traditional and emerging, that improve audience segmentation and performance.
Explore real-world nonprofit applications of AI-powered audience strategies to drive more effective marketing.
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