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Digital Strategist
Streetlight Digital
Michelle started her career in integrated marketing, working in-house with brands like Marie Claire and Lord & Taylor, driving an integrated digital strategy by leveraging print, social, and event marketing. She also has a robust background in influencer, email, and SMS strategy, helping brands better understand how to use their customers to help tell their stories and connect with audiences on a deeper level. In 2021, she moved into the digital fundraising space, intending to use her skills to create an impact in an agency setting where she can work with multiple non-profit organizations at once. She’s fueled by helping mission-driven organizations find new ways to tell their stories and is passionate about innovating with new tactics and channels to reach donors where they are.
Michelle is based in Boston. Outside of work, Michelle loves to spend time on Cape Cod reading a good book, finding trails to hike with her dog Zoey, and exploring New England!
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5 Learnings You Need to Know Before Launching Your SMS Program
Friday, August 1, 2025
8:00 AM - 9:00 AM