Troubleshooting a Crisis in Direct Mail Production

It’s 8:45 AM. You’ve just settled in with your coffee and a full to-do list when the call comes in: Something has gone sideways in your direct mail production schedule, and your attention is urgently needed. Sound familiar?

Crises in direct mail production are never fun, but how you troubleshoot can make or break the success of your campaign. Whether you’re a client or a production partner, navigating these unexpected twists requires quick thinking, clear communication, and a solid toolkit of real-world experience.

In this interactive session, industry pros Christiana Trenum and Cindy Barham will walk you through three real-life crisis scenarios drawn from years in the trenches. They’ll share lessons learned, practical vocabulary to use with printers and mailshops, and insider tips to help you identify the right solutions fast. You’ll also participate in a hands-on troubleshooting activity to apply what you’ve learned and crowdsource ideas from fellow attendees.

Walk away with new skills, a stronger troubleshooting mindset, and the confidence to keep your campaigns on track no matter what curveballs come your way.