Revolutionizing Donor Engagement: ChildFund’s "Draw for Hope" Campaign

Discover how ChildFund International launched its most successful fundraising initiative to date, the “Draw for Hope” campaign, and attracted over 25,000 new sustainers, surpassing all previous benchmarks in acquisition, retention, and ROI. In this inspiring case study, you’ll hear how ChildFund introduced a new model of incentivized giving, using weekly prize draws to build donor excitement, engagement, and long-term loyalty.

Join Cindy Morgan and Michael Scully as they break down how this creative strategy has delivered over 50 consecutive months of strong results, even outperforming ChildFund’s established sponsorship campaigns. Learn how to reach new donor audiences, integrate meaningful incentives into your fundraising, and drive retention through tailored stewardship, all without requiring major resources.

This session is perfect for nonprofit leaders and fundraising innovators looking to build reliable, unrestricted income streams while increasing donor lifetime value. Leave with replicable strategies to launch or enhance your own sustainer giving campaigns with proven, performance-driven tactics.