Vice President, Development The National Domestic Violence Hotline
In a fundraising environment where you’re always trying to reach a range of audiences across multiple platforms, it’s never been more important to ensure that your messaging and design work in tandem to craft creative that is welcoming and engaging for people from a diversity of backgrounds. We must use language that draws all people in and develop designs that are accessible across abilities.
Over the past few years, O’Brien Garret has worked with several clients to build accessible and inclusive creative programs, marrying our human-centered storytelling with their focus on priorities to meet donors and potential donors where they are. In this presentation, you’ll hear from both sides and learn tactics that your organization can also employ.
Learning Objectives:
Understand how organizations working on various issues are addressing accessibility and inclusivity in their programs
Apply best practices for inclusive language that is welcoming for all people
Adapt best practices for design that make your messages more accessible across channels, and receive resources to help designers ensure optimum accessibility
.png)
